CommerceIQ

Product Hourly Bidder

Keeping Global Brands on Top of

E-commerce Shelf

Keeping Global Brands on Top of the E-commerce Shelf

CommerceIQ powers $2B+ in annual paid advertising for brands like Colgate and Palmolive. I led the end-to-end design of Hourly Bidder, a B2B product for budget management and bid optimization. The challenge was to deliver a system robust for Fortune 500 advertisers yet intuitive enough for daily decision-making.

PRODUCT DESIGN

DESIGN LEADERSHIP

Role

Lead Product Designer

Timeline

7 months

2022

Contributors

Impact

19% Growth in Market Share

21% Sales Growth in Amazon

53% Return on Ad Spend (ROAS)

through redesigned workflows

Spreadsheet

Burden

Spreadsheet Burden

Brand managers were spending over 8 hours weekly on slow, error-prone manual spreadsheet tasks, risking costly mistakes during critical campaigns like Black Friday. The challenge was to reimagine the tool to reduce friction, increase trust in AI suggestions, and streamline bid adjustments.

toothpaste

Product Bidding

Strategy

Product Bidding

Strategy

Product Bidding

Strategy

Product Bidding

Strategy

Winning bid

Brand Manager,

Palmolive

Brand Manager,

Colgate

Brand Manager,

Tom's of Maine

Brand Manager,

P&G

COSTLY ERRORS

20% budget wasted

Budget allocation wasted millions on underperforming campaigns

PRODUCT VISIBILITY

35% decrease

Missing key adjustments cost campaigns visibility and revenue

MANUAL WORKFLOW

25 hours per week

Analyzing data and adjusting bids for hundreds of products

LACK OF REAL-TIME INSIGHTS

15% daily revenue loss

Static data delayed reactions to sales trends, costing millions

COLLABORATION BOTTLENECK

15 hours per week

Constant meetings delayed critical decisions

TEDIOUS WORKFLOWS

10 hours per week

Manual bid adjustments were as cumbersome as spreadsheets

Bidder Experience

We transformed a rigid, manual bidding process into a flexible, transparent experience that adapts to each brand manager’s workflow. The interface provides real-time insights, clear AI guidance, and intuitive bulk editing—empowering users to confidently navigate complex bids, explore alternatives, and correct errors without disruption.

Impact

70% reduction in manual spreadsheet work

70% reduction in

manual spreadsheet work

53% increase in Return on Ad Spend (ROAS)

53% increase in

Return on Ad Spend (ROAS)

Cutting weekly effort from 8 to 2.4 hours

Cutting weekly effort from

8 to 2.4 hours

75% decrease in bid errors

80% drop in support tickets

  • Rizwan Akbar

    Head of E-Commerce, Pilgrim's

    21%

    Sales

    19%

    Market Share

    53%

    ROAS

    CommerceIQ’s e-commerce management platform provides substantial benefits, giving us the ability to understand performance across granular targets, including branded, generic and competitive keywords and apply bulk automations to optimize our campaigns in line with our business objectives.

    Working with Instacart Ads: Pilgrim’s Pride + CommerceIQ Success Story

  • Fortune 500 Food brand with over $10 Billion in annual revenue

    12%

    Reduction in CPC

    7%

    Increase in clicks

    34%

    Growth

    The brand had previously adopted a retail media software platform from a competing provider. Brand reduced wasteful spending by matching budgets with shoppers.

    However, after 1 month of using Hourly Bidder…

    Top Food Brand drives ad efficiency at Amazon, Walmart