My design journey started back in 2014, when I joined as a full-stack developer at Exxat. For a long time, I doubted my abilities, even as I grew into full-time roles leading design initiatives across SaaS and enterprise platforms.

Being immersed in design since the early digital wave, I’ve seen technology transform, design systems evolve, and the craft itself become more strategic. Over the years, I’ve explored systems thinking, product design, and even the technical side of engineering and research. That breadth gave me a perspective that’s agnostic of tools or trends and focused instead on the fundamentals of good design, clear problem-solving, cross-functional collaboration, and measurable outcomes.

Along the way, I’ve built products that saved companies millions, scaled design systems that accelerated delivery by nearly half, and contributed to research published in ACM on AI-driven personas. My path has taken me from founding designer at Exxat, to enterprise transformations at PubMatic and Zetwerk, to global e-commerce impact at CommerceIQ, and now to designing community-driven platforms like Sip.

Outside of work, I’ve made a home in Arizona, found balance through Sahaja Yoga, and kept my curiosity alive in food, writing, and coffee.

Today, I’m a Senior/Staff-level Product Designer who thrives at the intersection of design, technology, and business. My focus is on building scalable systems and meaningful experiences that don’t just solve problems, but move companies and communities forward.