


Crafting Experiences
That Drive Impact
Crafting Experiences
That Drive Impact
Crafting Experiences
That Drive Impact
Over a decade of B2B design expertise across diverse industries—healthcare, education, advertising, and beyond—delivering user-centered solutions and measurable outcomes.
Over a decade of B2B design expertise across diverse industries—healthcare, education, advertising, and beyond—delivering user-centered solutions and measurable outcomes.
Collaborated with industry leaders
Collaborated with industry leaders











SELECTED WORK
SELECTED WORK
Helping brands like Nestlé and Colgate stay profitable during high-stakes festive seasons.
Helping brands like Nestlé and Colgate stay profitable during high-stakes festive seasons.
Helping brands like Nestlé and Colgate stay profitable during high-stakes festive seasons.
19%
19%
Growth in absolute market share
Growth in absolute market share
21%
21%
Sales growth on Amazon
Sales growth on Amazon
53%
53%
Increase in revenue
(Return on Ad Spend)
Increase in revenue


CommerceIQ Catalyst: The Design System Driving eCommerce Innovation
CommerceIQ Catalyst: The Design System Driving eCommerce Innovation
CommerceIQ Catalyst: The Design System Driving eCommerce Innovation
Reimagined CommerceIQ’s design language to unify product experiences, accelerate development, and fuel growth across the platform.
Reimagined CommerceIQ’s design language to unify product experiences, accelerate development, and fuel growth across the platform.
Reimagined CommerceIQ’s design language to unify product experiences, accelerate development, and fuel growth across the platform.
$1M+
$1M+
Operation savings
Operation savings
50%
50%
Faster release
cycles
Faster release
cycles
40%
40%
Boost in cross-
team collaboration
Boost in cross-
team collaboration




Reimagining Ziso: Designing a Project Management Powerhouse
Reimagining Ziso: Designing a Project Management Powerhouse
Reimagining Ziso: Designing a Project Management Powerhouse
A strategic UX overhaul that simplified complex operations, unified global vendors, and boosted large-scale project collaboration.
A strategic UX overhaul that simplified complex operations, unified global vendors, and boosted large-scale project collaboration.
A strategic UX overhaul that simplified complex operations, unified global vendors, and boosted large-scale project collaboration.
$1B+
$1B+
Annual revenue
impact
60%
60%
Faster
onboarding time
40%
40%
User satisfaction
improvement




Optimizing Site and Tag Strategies: Turning Data into Revenue at PubMatic
Optimizing Site and Tag Strategies: Turning Data into Revenue at PubMatic
Optimizing Site and Tag Strategies: Turning Data into Revenue at PubMatic
Managing hundreds of ad tags, publishers faced inefficiencies that hurt performance. Streamlined workflows and insights empowered smarter strategies and increased revenue.
Managing hundreds of ad tags, publishers faced inefficiencies that hurt performance. Streamlined workflows and insights empowered smarter strategies and increased revenue.
Managing hundreds of ad tags, publishers faced inefficiencies that hurt performance. Streamlined workflows and insights empowered smarter strategies and increased revenue.
236%
236%
Increase in
Annual Revenue
60%
60%
Time saved
in setup and
management
56%
56%
Product
Adoption


About
I’m a Senior Product Designer with over 9+ years of B2B experience, now combining industry insights with academic innovation as a Graduate Research Assistant at ASU. My work bridges cutting-edge research and user-centered design to deliver impactful solutions.
Let’s create something impactful together.