Crafting Experiences
That Drive Impact

Crafting Experiences
That Drive Impact

Crafting Experiences
That Drive Impact

Over a decade of B2B design expertise across diverse industries—healthcare, education, advertising, and beyond—delivering user-centered solutions and measurable outcomes.

Over a decade of B2B design expertise across diverse industries—healthcare, education, advertising, and beyond—delivering user-centered solutions and measurable outcomes.

Collaborated with industry leaders

Collaborated with industry leaders

SELECTED WORK

SELECTED WORK

Helping brands like Nestlé and Colgate stay profitable during high-stakes festive seasons.

Helping brands like Nestlé and Colgate stay profitable during high-stakes festive seasons.

Helping brands like Nestlé and Colgate stay profitable during high-stakes festive seasons.

19%

19%

Growth in absolute market share

Growth in absolute market share

21%

21%

Sales growth on Amazon

Sales growth on Amazon

53%

53%

Increase in revenue
(Return on Ad Spend)

Increase in revenue

CommerceIQ Catalyst: The Design System Driving eCommerce Innovation

CommerceIQ Catalyst: The Design System Driving eCommerce Innovation

CommerceIQ Catalyst: The Design System Driving eCommerce Innovation

Reimagined CommerceIQ’s design language to unify product experiences, accelerate development, and fuel growth across the platform.

Reimagined CommerceIQ’s design language to unify product experiences, accelerate development, and fuel growth across the platform.

Reimagined CommerceIQ’s design language to unify product experiences, accelerate development, and fuel growth across the platform.

$1M+

$1M+

Operation savings

Operation savings

50%

50%

Faster release
cycles

Faster release
cycles

40%

40%

Boost in cross-
team collaboration

Boost in cross-
team collaboration

Reimagining Ziso: Designing a Project Management Powerhouse

Reimagining Ziso: Designing a Project Management Powerhouse

Reimagining Ziso: Designing a Project Management Powerhouse

A strategic UX overhaul that simplified complex operations, unified global vendors, and boosted large-scale project collaboration.

A strategic UX overhaul that simplified complex operations, unified global vendors, and boosted large-scale project collaboration.

A strategic UX overhaul that simplified complex operations, unified global vendors, and boosted large-scale project collaboration.

$1B+

$1B+

Annual revenue
impact

60%

60%

Faster
onboarding time

40%

40%

User satisfaction
improvement

Optimizing Site and Tag Strategies: Turning Data into Revenue at PubMatic

Optimizing Site and Tag Strategies: Turning Data into Revenue at PubMatic

Optimizing Site and Tag Strategies: Turning Data into Revenue at PubMatic

Managing hundreds of ad tags, publishers faced inefficiencies that hurt performance. Streamlined workflows and insights empowered smarter strategies and increased revenue.

Managing hundreds of ad tags, publishers faced inefficiencies that hurt performance. Streamlined workflows and insights empowered smarter strategies and increased revenue.

Managing hundreds of ad tags, publishers faced inefficiencies that hurt performance. Streamlined workflows and insights empowered smarter strategies and increased revenue.

236%

236%

Increase in
Annual Revenue

60%

60%

Time saved
in setup and
management

56%

56%

Product
Adoption

About

I’m a Senior Product Designer with over 9+ years of B2B experience, now combining industry insights with academic innovation as a Graduate Research Assistant at ASU. My work bridges cutting-edge research and user-centered design to deliver impactful solutions.


Let’s create something impactful together.