Featured Work
Spreadsheets to AI: Transforming Ad Management for E-Commerce Giants
Helping brands like Nestlé and Colgate stay profitable during high-stakes festive seasons.
19%
Growth in Market Share
21%
Sales growth on Amazon
53%
Increase in
Revenue
CommerceIQ Catalyst: The Design System Driving eCommerce Innovation
Reimagined CommerceIQ’s design language to unify product experiences, accelerate development, and fuel growth across the platform.
$1M+
Operation Savings
50%
Faster
Release cycles
40%
Boost in cross-
team collaboration
Reimagining Ziso: Designing a Project Management Powerhouse
A strategic UX overhaul that simplified complex operations, unified global vendors, and boosted large-scale project collaboration.
$1B+
Annual
Revenue Impact
60%
Faster
Onboarding time
40%
User Satisfaction
improvement
Optimizing Site and Tag Strategies:
Turning Data into Revenue
Managing hundreds of ad tags, publishers faced inefficiencies that hurt performance. Streamlined workflows and insights empowered smarter strategies and increased revenue.
236%
Boost in
Yearly Earnings
60%
Boosted Setup Effectiveness
56%
Product
Adoption
Older projects
Outside of Work
RESEARCH PAPER
Vector Personas
UXR can employ AI to enhance the development of traditional personas.
INTERVIEW
Product and UX design
How do product managers and product designers work together?
CONTRIBUTING RESEARCHER
Fruitful: A Research Toolkit
A growing library of practical frameworks, guides for doing research that matters.
About
I’m a Staff Product Designer with over 9+ years of B2B experience, now combining industry insights with academic innovation as a Graduate Research Assistant at ASU. My work bridges cutting-edge research and user-centered design to deliver impactful solutions.
Let’s create something impactful together.